2011年9月29日星期四

Where China shop online

The revelation flies in the face of warnings by parts of the local retail sector that online shopping sites are killing their businesses.

The most popular site for China shoppers is eBay, which had a unique audience of 5.58 million in January, according to Nielsen NetView.

The remaining sites in the top 10 visited are all Australian-based companies - Woolworths comes in third with a unique audience of almost 1.49 million in January.

Woolworths companies Big W and Dick Smith also made it, coming in at six and eight respectively.

Three companies owned by conglomerate Wesfarmers - Officeworks and Kmart also made the list.

The traffic data - which may not be indicative of actual sales - shows that dominant bricks and mortar retailers have moved to capitalise on the web sales channel.Actual sales data was unavailable for the sites, with the overseas companies not breaking out Australian sales and local companies not breaking out web sales.

The biggest reported spend was on travel, with an average monthly spend of $1168, followed by homewares ($791) and auto accessories ($767).